Equmen: Changing the way men feel about underwear

Thanks to Bridget Jones, it is now acceptable to wear humungous, suck-the-belly-in underwear with no shame at all. Primarily, the phenomena exploded with the female sex, desperate to smoothen out muffin tops, nipping in our sexy waists and smoothing any excess pounds however, now it has taken on a positive effect on men, too.

Equmen, an Australian compression clothing company, is dedicated to making men feel more supported, physically and psychologically – whether it be to reduce back pain, or simply to create a more svelte appearance. The Sydney based revolutionaries claimed their fame in 2009 for the “Core Precision Undershirt,” a state of the art undergarment with built-in physiotherapeutic elements – patented Helix-Mapping System – which encourages muscles to tone and sculpt themselves, providing the body with core support (visibly streamlining and slimming simultaneously). With temperature control and circulation boosting support the t-shirt is exemplary of Equmen’s calibre in care and comfort, as well as offering visible aesthetic improvement.

Along with the range of V-neck, long sleeve, and singlet tees, the brand also produces a range of “Precision Underwear” which offers the same support – but in the downstairs department, lifting and creating smooth contours. Following in the impressive wake of success, the brand now introduces their first male girdle into the industry. Much like the undershirt and underwear, the male girdle will act in an enhancive and supportive manner, toning and flattening the problem area; the tummy, creating a visibly slimmer abdomen and waist.

If crunches aren’t your cuppa then Equmen should be your investment for 2010. If it’s good enough for GQ, Men’s Health and Time Magazine then why not embrace a bit of nip/tuck, yourself – synthetically speaking. www.Equmen.com

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