Designer Profiles


Designer Profiles

January 19, 2010 by Fiona McCoss  
Equmen: Changing the way men feel about underwear Equmen: Changing the way men feel about underwear

Thanks to Bridget Jones, it is now acceptable to wear humungous, suck-the-belly-in underwear with no shame at all. Primarily, the phenomena exploded with the female sex, desperate to smoothen out muffin tops, nipping in our sexy waists and smoothing any excess pounds however, now it has taken on a positive effect on men, too. Equmen, an Australian compression... [Read more of this review]

January 12, 2010 by Rachel Sutton  
Bumsuk Choi: The Mastermind behind General Idea Bumsuk Choi: The Mastermind behind General Idea

Bumsuk Choi, the Creative Director behind Korean luxury men’s line General Idea, first brought his talents out west showcasing his F/W 2009 collection at NYC’s fashion week. Based in Seoul, Choi became the youngest designer ever to participate in the Seoul Collection Fashion Show and has since started to make some major waves in the men’s fashion... [Read more of this review]

January 5, 2010 by Angela Gilltrap  
Pedro Mourão: Portuguese Fashion Icon Pedro Mourão: Portuguese Fashion Icon

Portugal is emerging as one of the fashion capitals of the world. With expert craftsmanship, an eye for detail and a tailored aesthetic that screams couture, this is the land that fashion forgot…but not for long. As we head into 2010, WhatsWear sat down with several of the countries leading designers to see what makes Portuguese fashion tick. Pedro... [Read more of this review]

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