Gridlock Denim: New Jeans in Town
June 17, 2009 by Roslyn Gold
Filed under W. Ready To Wear, W. what to wear
The concept of any celebrity writing a hand-written note baffles me, but that is exactly what Courtney Cox did for Gridlock Denim stating she thought their jeans were a “cool concept” and “great fit.” Sure, maybe it was her assistant, but I choose to believe it was Courtney herself. We are talking about a newly launched denim line that brought out 90210’s Annalynne McCord, Twilight’s Ashley Greene, Shanna Moakler, newly crowned Miss USA Tami Farrell, Sean Stewart, Samaire Armstrong, Claudia Jordan, E!’s Ashlan Gorse, Jason Davis, Bobby Trendy, E!’s Jeanie Mai, Katie Chonacas and Madison Walls to its launch party and compelled Paris Hilton to buy three pairs of jeans (ok not so much of a shocker). Each pair, available in a range of styles and colors, comes with interchangeable back pockets! Just one zip away and you can go from a skinny jean with animal print pockets to a skinny jean with black leather pockets…hot. Different pockets don’t seem like they would make that big of a difference, but once you swap them out, it is like you are wearing a whole different pair of pants. Now you can match your pockets to your outfit.
Chose from over 40 different styles of pockets, washes and cuts to customize your jeans and fit your own unique personality. Literally, you can “carry an extra pair of jeans in your purse.” The line just launched at Kitson and can be found on online or in multiple stores through out the country. Their price ranges from $143-$200 with extra pockets going for anywhere in between $30 and $40. Definitely the new “it” jean in town.
ROSLYN GOLD
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