Lacoste 101: Relaunching a legend

It all began in Boston, 1925, when René Lacoste, tennis superstar, made a wager with the captain of his Davis Cup French Team; if he won the next game, the captain would buy him an alligator suitcase. “He didn’t win the bag,” wrote an American journalist. “But he fought like an alligator.” Today, the Lacoste alligator remains a steady fixture of the brand, who is making everything old new again with the relaunch of their limited edition 101 sunglasses.

Featuring the classic dual bar and bridge signature of an aviator-style, the first pair of “La Lunette LACOSTE” sunglasses was first released some 30 years ago. Differing from other styles, the bridge is inlayed with green enamel and etched with a serial number that denotes the particular frame’s place in the series. With only 1000 on sale, you better get in before it’s too late. The Lacoste 101 is available in shopping havens such as Colette, Paris, Dover Street Market, London and 10 Corso Como, Milan. Log on to www.Lacoste101.com to find a store near you.

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