Madonna for Vuitton

Louis Vuitton has added two new members to their growing campaign family. Like many stars before, this coming year, we will see Madonna’s illustrious face grace the ads for the Spring 2009 collection designed by Marc Jacobs. The other new member is photographer Steven Meisel. Read more

Meet Alexander Berardi

Native New Yorker, Alexander Berardi has always had a love for fashion. Having grown up in Manhattan and attending Parsons, innovative style has encompassed him every day of his life. Read more

Meet Todd Shelton; Shelton Clothing

At WhatsWear, we often focus on the established design houses, but we also like to direct our attention to finding emerging designers who are shaping the future of our industry. This week, our very own Fashion Editor, Christian Fleres, sat down with Todd Shelton Read more

Introducing One October

One October

Classic. Timeless. Element of style.

These three simple terms are used more often in the fashion industry than anywhere else. Although the sad fact is that we rarely come across clothes or accessories that exhibit all three characteristics in one. Read more

VIDEO: Interview with designer of New York Couture

Lauren goes to club Mansion in NYC to interview Cassie, the designer of New York Couture. She has a fashion show the following day, which was fantastic! Read more

The Last of Fashion Weeks Trend Setters

As we staked out at the tents during NYC fashion week, we found a number of really hot, exciting trends, not on the models but on the guests! Check some of these people out and what they are wearing, this is the last of the NYC Fashion Weeks’s Trend Setters at Bryant Park!

Read more

Trend Setters @ NY Fashion Week Bryant Park Day 1 Part 1

WhatsWear.com is checking out the real trend setters at New York City’s Mercedes-Benz Fashion week. We found some really interesting styles that were on and off the runway but it’s only part 1, check back for more and be sure to leave comments! Read more