The Limited Returns
After nearly a decade, The Limited has come back to NYC in the form of a 4-day pop-up store that opened its doors today in Soho. Taking a whole new approach, this pop-up store wants their shoppers to really be in tune with the brand. To do so, they have made shopping an interactive experience with live window installations and daily in-store experiences (think live music and puppy cams). This store was also a way to bring back the iconic Forenza collection, which will be sold to the first 84 customers each day at the original prices dating back to the collection’s beginnings in 1984. See below for more shopping events.
Thursday, October 15-
10:00am – 5:00pm: Street-front windows introducing The Limited Doggie Sweaters on live puppies from the Humane Society of NY available for adoption.
12:00pm – 2:00pm : Fall Styling Tips & Trends by Elliot Staples, VP of Design
Friday, October 16-
10:00am – 8:00pm : Interactive photo booth displayed in windows with models in party dresses
5:00pm – 8:00pm : Live music entertainment by DJ Kiss
Saturday, October 17-
10:00am – 8:00pm: Live graffiti artist painting 80’s inspired artwork in the windows
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